freeFall was founded with eight guiding values that we strive to uphold along with our mission.
1. Risk taking and a sense of daring
We will take risks, both in our selection of material and in the way that we present the works we choose. Expect to be astonished or challenged in some way whenever you see a freeFall production. We will bring you the work of the boldest playwrights, composers, lyricists, directors, designers, and actors.
We will present work that is relevant to the world and community in which we live. Whether the plays are four months or four hundred years old, they will be works of theatre that speak to the particular times in which they are presented.
3. Universal integrity
We will strive to present works of theatre that are of the highest possible quality in every conceivable area - from production values like sets, props, and lighting to literary merit, direction, acting, and the like. We will place an emphasis on the idea that no single aspect of the art and craft of theatre is more or less important than another.
4. Dedication to artists
We will set as our ultimate goal the ideal of a resident company of actors that will make freeFall their artistic home. This core company will form the core of the theatre's work and create an environment where artists of the theatre can flourish and create at their highest potential.
5. National importance
We will strive to do work that is noticed by the theatre community on a national level, and is part of the active dialogue that is the American Theatre. We will position ourselves to become a company that creates work that goes on to other theatres in New York, regionally, and internationally. In this way, we give voice to not only our artists' perspective and vision, but those of our particular community.
We will seek to maintain and explore styles and devices that keep live performance unique as compared to recorded media. We will emphasize the many powerful differences that theare has to offer. In doing so, we hope to bring new audiences to an enduring art form that nourishes community.
We will always seek to create experiences that are visceral and authentic. We will attempt to thrill our audiences with surprisingly honest work. This reflects our belief that the strength of live performance lies in the fact that it is a real experience that is happening NOW, which is shared by the artists and the audience.
We will be sensitive to the needs of the wider world around us and take measures to lessen and offset the negative environmental impacts of the work we create.